Category: Organic Search

ChatGPT Pros and Cons

If you haven’t heard about ChatGPT yet, you may be living under a rock. In November 2022, OpenAI launched its prototype for the Generative Pre-trained Transformer, which is an advanced language model. “It is capable of generating human-like text by analyzing patterns in large datasets of natural language,” written by ChatGPT.  As a language model, ChatGPT can help with SEO for a business website in several ways. Here are a few ways it can help:

1. Keyword Research

ChatGPT can help identify relevant keywords and phrases for your business website. By analyzing your website’s content and understanding the intent behind the searches, ChatGPT can provide insights into the words and phrases that users are likely to use when searching for your products or services.

2. Content Optimization

Once you have identified the keywords, ChatGPT can help optimize the content on your website to include those keywords in a natural and effective way. This can help improve your website’s relevance and visibility in search results.

3. Answering User Queries

ChatGPT can assist in answering user queries related to your business, products, and services. This can help attract more traffic to your website and increase the chances of conversions.

4. Meta Tag Optimization

ChatGPT can help optimize the meta tags of your website, including title tags, meta descriptions, and header tags. These tags play a crucial role in helping search engines understand the content of your website and can influence your website’s search ranking.

5. Competitor Analysis

ChatGPT can analyze your competitors’ websites and provide insights into their SEO strategies. This information can help you refine your own SEO strategy and stay ahead of the competition.

Overall, this AI tool can provide valuable insights and assistance in optimizing your website for search engines, which can help increase your website’s visibility, traffic, and conversions.

The Flip Side

As far as cons go, while ChatGPT has several advantages for businesses, there are also some potential disadvantages of using it for SEO purposes. Below are some of the key disadvantages to consider:

1. Lack of Control

ChatGPT’s natural language generation capabilities can make it difficult for businesses to have complete control over the content generated. ChatGPT may generate content that does not align with the brand’s messaging or may use language that is not consistent with the brand’s voice. This can be a significant disadvantage for businesses that rely heavily on maintaining a consistent brand identity.

2. Inconsistency

ChatGPT may generate inconsistent content that may not be suitable for SEO purposes. For example, ChatGPT may generate content that contains grammatical errors, spelling mistakes, or inaccurate information. Such errors can negatively affect the brand’s reputation and SEO rankings.

3. Limited Optimization

ChatGPT may not be able to optimize content for SEO purposes as effectively as human writers can. The AI tool may not be aware of the latest SEO trends, keyword research, or other optimization techniques, which could limit its ability to generate content that ranks well on search engines.

4. Lack of Originality

ChatGPT’s content generation capabilities may lead to content that is not entirely original. ChatGPT may generate content that is similar to existing content or that has been copied from other sources. This can negatively impact the brand’s reputation and SEO rankings and may even result in penalties from search engines.

5. Cost

ChatGPT is a highly advanced technology that requires significant investment in terms of time and resources to develop and maintain. For small businesses or startups, the cost of using ChatGPT for SEO purposes may be prohibitive.


When you’re thinking about using ChatGPT for content creation and to help alleviate your workload, take both sides into consideration. It is crucial to weigh the pros and cons! We would love to help with your online strategy! Although ChatGPT seems like a helping hand, it’s best to partner with an experienced SEO professionals like SBK Advertising. Search engines are continually changing and it’s important to stay on top of current trends and features.

If you have any questions, or you would like a free website consultation, please direct message or call SBK Advertising. At SBK Advertising, we do what we say we will do!

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